HCME form strategic partnership with Mascus

Hitachi to support European dealer network with used-equipment management solution

AS part of their aim to support their authorized dealer network with the best tools available, Hitachi Construction Machinery (Europe) NV (HCME) has formed a strategic partnership with Mascus – the online marketplace for buying and selling used construction machinery and other vehicles and equipment.

Supplying a series of remarketing tools that will be of direct benefit to Hitachi’s European dealers, Mascus will build an inventory management system for HCME in the form of an intranet, where dealers will be able to manage their stock of used machines. In addition, they will have the opportunity to sell this equipment on HCME’s used equipment webpage and through the Mascus public marketplace.


The intranet is one of the most complex products in the Mascus portfolio, which it has tailored to meet the specific needs of OEMs. It offers a basic inventory management system as well as other features such as the opportunity to create a stock catalogue and the facility to email stock directly to potential buyers.

With more than 40 dealers spread across Europe and Africa, representing more than 50 countries, HCME’s network has a consistent stock of many high-quality used machines for sale.

‘In our capacity as a manufacturer of reliable construction equipment, HCME must provide dealers with the tools that will help them to be successful in their respective markets,’ said Tom van Wijlandt, assistant manager of service business support.

‘We believe that Hitachi used equipment is an essential part of the product life cycle. With this in mind, our target was to find a solution that would allow our dealers to easily manage their used equipment inventory, share this with their colleagues and market it in an appropriate manner. Mascus have the knowledge and expertise to provide this facility.’

Rickard Krøtø, chief operating officer of Mascus, added: ‘We are proud to have formed a partnership with HCME, the latest large construction machinery manufacturer to adopt Mascus products. This is a sign that our work is not only appreciated and valued, but also brings efficiency and support to our clients’ everyday business.’

Posted date : 10-05-2016

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